Through many fairs and exhibitions, the food and food industry continues to find ways to expand export markets when abundant domestic raw materials are an advantage…

Vietnamese agricultural products and processed foods are currently present in over 190 countries and territories. Many industries in this field have contributed more than 1 billion USD to annual export turnover such as: vegetables, rice, cashew nuts, coffee, shrimp…

However, food businesses still face many challenges and competitive pressures in the international market. It is a fact that Vietnamese businesses are experiencing a change in management methods towards sustainable development and integrating ESG (Environment – Society – Governance) standards into business strategies. .

To continue trade promotion activities and expand markets in the current volatile context, “The 3rd Ho Chi Minh City International Food Industry Exhibition 2024” (HCMC FOODEX 2024) has opened. on May 15, 2024, at the Saigon Exhibition and Convention Center (SECC), with the participation of nearly 400 businesses, expected to attract 18,000 visitors to work and visit.

Ho Chi Minh City leaders and delegates visit the display booths at the exhibition. Photo: PA.

More than 500 booths of raw and semi-processed food products such as agricultural products, seafood, spices… or processed products such as coffee, milk tea, baking powder, processed foods… many stalls offer free trials or promotions, discounts… to stimulate demand and introduce new products to buyers as well as as consumers.

Mr. Nguyen Van Dung, Vice Chairman of Ho Chi Minh City People’s Committee, said that the city’s economy in the first months of 2024 continues to recover. Cumulatively in the first 4 months of 2024, the city’s export turnover is estimated to reach 15.05 billion USD, up 18.1% over the same period. However, the city’s import and export activities still face many challenges.

Facing the difficulties of businesses, city leaders have committed to accompanying and implementing many practical and drastic solutions to support businesses such as promoting trade promotion activities and connecting support capital sources. ….

According to Mr. Dung, Ho Chi Minh City is clearly aware that in order to contribute to sustainable economic development of the country, it is necessary to increase support for the business community to grow strongly by creating conditions for businesses to produce High quality and competitive products and services.

The city needs to organize trade promotion activities to help businesses promote their products and expand domestic and international consumption markets.

“This exhibition is a practical activity to support businesses in recovering production and business, contributing to the overall introduction of the dynamic development of Ho Chi Minh City’s food processing industry,” Mr. Dung said.

Foreign visitors learn about Vietnamese processed coconut products. Photo: PA.

Mr. Dao Minh Chanh, Deputy Director of ITPC, said that the unit strives to make the international food industry exhibition in Ho Chi Minh City an ideal destination for localities, production and business enterprises, creating an environment Favorable environment promotes Ho Chi Minh City’s food industry to develop quickly and sustainably.

In particular, the highlight of the program is the cooking competition with the theme “Vietnamese soul in contemporary cuisine” organized by the HCMC FOODEX 2024 Organizing Committee in collaboration with the Saigon Professional Chefs Association with the expectation of introducing culinary quintessence and uniqueness of Vietnam to domestic and foreign visitors. Competing teams are required to use Vietnamese agricultural ingredients to prepare contemporary dishes.

“The program hopes to combine promotion and connection of consumption of Vietnamese agricultural products through culture and cuisine, creating an effective direction and a strong impression on visitors,” Mr. Dao Minh Chanh said.

According to the newspaper: vneconomy.